DOES GENDER REALLY AFFECT SHOPPING PATTERNS?

Movies, jokes, books and folklore are full of stereotypes on the differences between men and women. Of these, one of the most known and accepted, even in academic literature, is related to differences in shopping behavior of men and women. Women are “renowned” for indulging themselves in shopping as...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Studia Universitatis Babeş-Bolyai Negotia
المؤلف الرئيسي: Ioana-Nicoleta ABRUDAN
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Studia Universitatis Babes-Bolyai 2016-06-01
الموضوعات:
الوصول للمادة أونلاين:http://193.231.18.162/index.php/subbnegotia/article/view/5140