Analysis of the Use of Halal Labels, Celebrity Endorsers, and Product Knowledge and their Effects on Cosmetic Product Purchase Decisions

Technology and Innovation makes a large number of Muslims in Indonesia an opportunity by presenting halal cosmetic products. In the current era of modern technology, celebrity endorsers have become a means of promotion that supports the public interest in products that have been offered on social m...

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Bibliographic Details

Published in:	Almana: Jurnal Manajemen dan Bisnis
Main Author:	Yusnidar Yusnidar
Format:	Article
Language:	English
Published:	Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-12-01
Subjects:	Celebrity Endorser Halal Label Product Knowledge Purchase Decision
Online Access:	http://journalfeb.unla.ac.id/index.php/almana/article/view/1943