Shopping Value Resonance of Household Appliance and Purchase Intentions in E-Commerce

This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data was collected through a survey of 426 responde...

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Bibliographic Details

Published in:	Journal of Economics, Business & Accountancy Ventura
Main Authors:	Makmur Sujarwo, Farida Indriani
Format:	Article
Language:	English
Published:	Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2022-03-01
Subjects:	monetary promotion shopping value resonance purchase intention
Online Access:	https://journal.perbanas.ac.id/index.php/jebav/article/view/2894