Reasons Why Small, Private Schools Should Start Football Programs
College football programs are booming in popularity. College football benefits both fans and schools. Those benefits differ between small and large schools. This paper looked at reasons why small, private schools should start football program, Findings suggest a positive effect of fan identity, expe...
| 出版年: | Journal of Applied Marketing Theory |
|---|---|
| 主要な著者: | , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Georgia Southern University
2017-09-01
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| オンライン･アクセス: | https://digitalcommons.georgiasouthern.edu/jamt/vol7/iss2/4 |