Credibility as a Differentiation and Relational Strategy: A Functional Analysis of CNN’s Unprecedented Democratic Climate Crisis Town Hall Forum

Extending Benoit’s functional theory of campaign communication and drawing on public relations research, this content analysis positions source credibility—trustworthiness, expertise, relatability, and evidence—as a useful differentiation and relational strategy during primary campaigns. Results fr...

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Bibliographic Details

Published in:	International Journal of Communication
Main Authors:	Diana Zulli, Meaghan McKasy
Format:	Article
Language:	English
Published:	USC Annenberg Press 2022-01-01
Subjects:	credibility political public relations functional campaign communication primary campaigns issue ownership
Online Access:	https://ijoc.org/index.php/ijoc/article/view/18668