Brand Resonance: An Application of Keller’s Brand Equity Pyramid for IRAN’s SADERAT Bank
Intensifying competition in Iranian banking system made great banks vulnerable against guerrilla strategies of small ones. In this situation it is critical to maintain the relationship between banks with their customer for saving their market share. One indicator of bank-customer relationship streng...
| الحاوية / القاعدة: | پژوهشهای مدیریت عمومی |
|---|---|
| التنسيق: | مقال |
| اللغة: | الفارسية |
| منشور في: |
University of Sistan and Baluchestan
2012-11-01
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://jmr.usb.ac.ir/article_683_e0791d34c3bb66e8e5bf82b87c049c6e.pdf |