Innovative Business Strategies in the Face of COVID-19: An Approach to Open Innovation of SMEs in the Sonora Region of Mexico

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ABSTRACT: The purpose of this study is to analyze and verify the effects of the business strategy (financial and market) and innovation management exerted on the economic indicators and business performances of SMEs in the south-central region of Sonora in Mexico. The effect of electronic commerce a...

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Bibliographic Details
Published in:Journal of Open Innovation: Technology, Market and Complexity
Main Authors: Luis Enrique Valdez-Juárez, Mauricio Castillo-Vergara, Elva Alicia Ramos-Escobar
Format: Article
Language:English
Published: Elsevier 2022-03-01
Subjects:
business strategy
innovation management
open innovation
SMEs
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853122010563

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http://www.sciencedirect.com/science/article/pii/S2199853122010563

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