Exploring Reluctance in Halal Food Awareness among Millennials: A Modified TPB Approach

Integrating the Theory of Planned Behavior (TPB), this study adapts and augments the model with the concept of lacking halal awareness, establishing a robust theoretical framework. The investigation explores the impact of factors like lack of halal awareness, negative attitude, low subjective norms,...

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Bibliographic Details

Published in:	International Journal of Islamic Economics and Finance
Main Author:	Syaparuddin Razak
Format:	Article
Language:	English
Published:	Universitas Muhammadiyah Yogyakarta 2024-07-01
Subjects:	halal food millennials reluctance halal awareness theory of planned behavior (tpb)
Online Access:	https://journal.umy.ac.id/index.php/ijief/article/view/19508