Sustainable Paris Olympics vs. health concerns over plastic bottles: effective marketing communications to promote the use of canned beverages
Abstract While environmental consideration and economic value were once considered a trade-off, today, organizations are expected to achieve both. Therefore, brands must make decisions and act more conscientiously than ever before. This conscientiousness must be integrated into the company’s competi...
| Published in: | Humanities & Social Sciences Communications |
|---|---|
| Main Authors: | , , , , , |
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-08-01
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| Online Access: | https://doi.org/10.1057/s41599-025-05788-7 |