Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa

This study explored the motivational drivers that influence customers’ decisions to frequent physical fashion retail stores in South Africa, so as to be more competitive and customer-satisfaction driven in the face of challenges orchestrated by increased online shopping and the COVID-19 pandemic. Th...

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Bibliographic Details

Published in:	Journal of Emerging Trends in Marketing and Management
Main Author:	Roland GOLDBERG
Format:	Article
Language:	English
Published:	The Bucharest University of Economic Studies Publishing House 2024-10-01
Subjects:	customer motivation in-store shopping store attractiveness fashion retail south africa
Online Access:	https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_98.pdf