Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary”

The aim of this research was to identify which factors are taken into account when families – with children or elderly parents – are planning to travel. To understand what these factors are, the Facebook group “The Travel Diary” was observed. For this study, the Theory of Planned Behavior (TPB) was...

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Bibliographic Details
Published in:International Journal of Experiential Learning & Case Studies
Main Authors: Rameen Shahzad, Nabeela Adeel Siddiqui, Rida Taimur, Fiza Sariyo Sariyo
Format: Article
Language:English
Published: Institute of Business Management 2024-12-01
Subjects:
Online Access:https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1149