Local Wisdom and Social Change (Roland Barthes' Semiotic Analysis in Advertisement "The Light of Aceh")

This research focuses on answering how Acehnese local wisdom is represented and sees social changes in the community through advertising media. Using Roland Barthes' semiotic analysis to find the meaning of denotation, connotation, and myths in TV commercial "The Light of Aceh", this...

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Bibliographic Details

Published in:	Al-Adabiya: Jurnal Kebudayaan dan Keagamaan
Main Author:	Rafiqah Yusna Siregar
Format:	Article
Language:	English
Published:	LP2M Insuri Ponorogo 2021-05-01
Subjects:	advertising local wisdom representation Roland Barthes semiotics social changes
Online Access:	https://ejournal.insuriponorogo.ac.id/index.php/adabiya/article/view/715