FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS

Fiction series are an audiovisual product which is part of a major industry, entertainment industry. Every day more consumers spend much of their free time to the consumption of such products, which is reflected in the notable increase in downloads and audiences. Therefore, many industries have dec...

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Bibliographic Details

Published in:	Enlightening Tourism: A Pathmaking Journal
Main Authors:	Noelia Araújo-Vila, José Antonio Fraiz-Brea
Format:	Article
Language:	English
Published:	University of Huelva 2011-12-01
Subjects:	Audiovisual series brand placement tourism placement tourist destination movie map
Online Access:	https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1024