The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence a consumer's purchase decision directly o...

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Bibliographic Details

Published in:	Jurnal Pamator
Main Authors:	Fidela Mandasari, Eko Purwanto, Sugeng Purwanto
Format:	Article
Language:	English
Published:	Universitas Trunojoyo Madura 2023-03-01
Subjects:	celebrity, endorser, electronic, word of mouth, trust
Online Access:	https://journal.trunojoyo.ac.id/pamator/article/view/19059