Message Persuasion in the Pandemic: U.S. and Chinese Respondents’ Reactions to Mediating Mechanisms of Efficacy

In the context of the COVID-19 pandemic, this study derives from construal level theory and integrates self-construal, temporal framing, and narrative strategies to test the interactions between these variables. Two experiments entailing two culturally sensitive variables—self-construal (interdepend...

Full description

Bibliographic Details

Published in:	International Journal of Communication
Main Authors:	He Gong, Miaohong Huang, Xiyuan Liu
Format:	Article
Language:	English
Published:	USC Annenberg Press 2022-01-01
Subjects:	self-construal temporal framing narrative self-efficacy collective efficacy
Online Access:	https://ijoc.org/index.php/ijoc/article/view/17839