COVID-19 and the adoption of digital marketing by micro and small enterprises in Nigeria

This study aims to analyze digital marketing adoption among micro and small enterprises (MSEs) operating in Lagos State, Nigeria. This state was chosen because it was the worst hit by the COVID-19 pandemic regarding the reported number of infections and it has a large concentration of MSEs. There is...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Omoneye Olufunke Olasanmi, Eghosa Godwin Inneh, Tajudeen John Ayoola, Lawrence Ogechukwu Obokoh, Christian Ehiobuche
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2023-06-01
Subjects:	digital technologies micro-enterprises pandemic small and medium enterprises social media marketing
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18408/IM_2023_02_Olasanmi.pdf