ANTECEDENTS OF SMARTPHONE PURCHASE INTENTION

Purpose: The objective of this study is to examine and explain (1) how brand image affects purchase intention and (2) how brand image affects customer satisfaction. (3) how purchase intention is impacted by customer satisfaction; (4) how purchase intention is impacted by online customer reviews (5)...

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Bibliographic Details
Published in:IJEBD (International Journal of Entrepreneurship and Business Development)
Main Authors: Safira Hanief Mardhotillah, Bentang Khoerunnisa, Aang Curatman
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2025-05-01
Subjects:
Brand Image
Online Customer Review
Customer Satisfaction
Purchase Intention
Online Access:https://ojs.narotama.ac.id/index.php/ijebd/article/view/3250

Internet

https://ojs.narotama.ac.id/index.php/ijebd/article/view/3250

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