Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features

This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern...

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Bibliographic Details

Published in:	Agronomy
Main Authors:	Stefania Chironi, Luca Altamore, Pietro Columba, Simona Bacarella, Marzia Ingrassia
Format:	Article
Language:	English
Published:	MDPI AG 2020-05-01
Subjects:	sustainable wine tourism territorial marketing wine marketing challenge wine farm marketing focus group multidimensional analysis
Online Access:	https://www.mdpi.com/2073-4395/10/5/721