QUANTITATIVE RESEARCH CONCERNING THE IDENTIFICATION OF THE STIMULI AND COMMUNICATIVE FACTORS WHO CAN INFLUENCE BEHAVIOR OF THE BREAD CONSUMERS IN ARGES COUNTY

Building and managing relationships with customers can have a direct and positive effect on the efficiency of an organization's communication efforts. A product or a brand exist in the consumer's mind there not only because of the experience with this, but and because of the medium and...

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Bibliographic Details

Published in:	Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Main Author:	OANCEA OLIMPIA
Format:	Article
Language:	English
Published:	Academica Brâncuşi 2014-02-01
Subjects:	external stimuli communicational message integrated marketing communication psychological factors consumer behavior
Online Access:	http://www.utgjiu.ro/revista/ec/pdf/2014-01/16_Oancea%20Olimpia.pdf