Political Influencers on YouTube: Business Strategies and Content Characteristics

Young media users increasingly engage with public affairs via social media such as YouTube, where content is increasingly produced by influencers who neither represent established professional news media nor political parties. Although the audience of these channels is already substantial in absolut...

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Bibliographic Details

Published in:	Media and Communication
Main Authors:	Tasja-Selina Fischer, Castulus Kolo, Cornelia Mothes
Format:	Article
Language:	English
Published:	Cogitatio 2022-02-01
Subjects:	alternative journalism influencers political communication social media youtube
Online Access:	https://www.cogitatiopress.com/mediaandcommunication/article/view/4767