Perceived Quality, Brand Trust, Image, and Loyalty as Key Drivers of Fast Food Brand Equity

In the fiercely competitive fast-food industry, building strong brand equity is crucial for long-term success. This study investigates the effects of brand trust, brand image, and perceived quality on brand equity, while also examining the mediating role of brand loyalty in these relationships with...

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Bibliographic Details

Published in:	Indonesian Journal of Islamic Economics and Finance
Main Authors:	Hizkia C. Ole, Eirene W. M. Sakka, Deske W. Mandagi
Format:	Article
Language:	English
Published:	Institut Agama Islam Sunan Giri Ponorogo 2025-04-01
Subjects:	Brand Trust Brand Image Perceived Quality Brand Loyalty Brand Equity
Online Access:	https://ejournal.insuriponorogo.ac.id/index.php/jief/article/view/7012