Analysis of marketing communication policy in banking institutions of Ukraine
Marketing communications are an integral element of ensuring the bank's competitive position in the financial services market. In modern conditions it is not enough for financial institutions to develop a qualitatively new product, set an optimal price for it and choose effective distribution c...
| 發表在: | Acta Academiae Beregsasiensis. Economics |
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| 主要作者: | |
| 格式: | Article |
| 語言: | 英语 |
| 出版: |
Ferenc Rakoczi II Transcarpathian Hungarian College of Higher Education
2022-10-01
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| 主題: | |
| 在線閱讀: | https://aab-economics.kmf.uz.ua/aabe/article/view/20 |