Place Identity and Environmental Conservation in Heritage Tourism: Extending the Theory of Planned Behavior to Iranian Rural Heritage Villages

This study examines the determinants of environmentally responsible behavior among tourists in the heritage villages of Paveh County, Iran, through an integrated theoretical framework that synthesizes place-related psychological constructs with the Theory of Planned Behavior (TPB). Employing structu...

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Bibliographic Details

Published in:	Tourism and Hospitality
Main Authors:	Zabih-Allah Torabi, Mohammad Reza Rezvani, Colin Michael Hall, Pantea Davani, Boshra Bakhshaei
Format:	Article
Language:	English
Published:	MDPI AG 2025-08-01
Subjects:	sustainable tourism environmental behavior place identity place attachment heritage villages theory of planned behavior
Online Access:	https://www.mdpi.com/2673-5768/6/3/150