Social Customer Journey Map: A Research on Communication Agencies

The aim of this study is to obtain in-depth information about the knowledge and experience of communication agencies regarding the concept of social customer journey. Based on a phenomenological research pattern, semi-structured interviews were conducted with eleven experts working in communication...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	Türkiye İletişim Araştırmaları Dergisi
المؤلفون الرئيسيون:	Işık Özkan, Cudi Kaan Okmeydan
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Marmara University 2023-12-01
الموضوعات:	customer journey customer journey map social customer journey social media brand communication müşteri yolculuğu müşteri yolculuğu haritası sosyal müşteri yolculuğu sosyal medya marka iletişimi
الوصول للمادة أونلاين:	https://dergipark.org.tr/tr/download/article-file/2735840