AN INVESTIGATION OF CONSUMER BRAND ENGAGEMENT ANTECEDENTS ON IPHONE SMARTPHONE USERS

Objective: This research provide evidence that there are significant and positive influences between the three main predictors of CBE (Consumer Brand Engagement) namely consumer involvement, consumer participation, and self-expressive brand on the three dimensions of CBE namely cognitive processing,...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of Management and Entrepreneurship Research
المؤلفون الرئيسيون: Yunita Agustina, Faizal Ardiyanto
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Universitas Islam Nahdlatul Ulama Jepara 2020-06-01
الموضوعات:
consumer brand engagement
consumer involvement
consumer participation
self-expressive brand
iphone
الوصول للمادة أونلاين:https://journal.unisnu.ac.id/jmer/article/view/2020.6.01.1-6

الانترنت

https://journal.unisnu.ac.id/jmer/article/view/2020.6.01.1-6

مواد مشابهة