USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine

The purpose of this research was to investigate Mid-Atlantic USA wine consumers’ preferences for front wine label attributes for a lesser-known/unknown local wine variety. The wine consumer base in this part of the USA exceeds that of California. Although the mid-Atlantic is experiencing an increase...

詳細記述

書誌詳細

出版年:	Beverages
主要な著者:	Marielle J. Todd, Kathleen M. Kelley, Helene Hopfer
フォーマット:	論文
言語:	英語
出版事項:	MDPI AG 2021-04-01
主題:	wine label conjoint analysis psychographic white wine Pennsylvania Vidal blanc
オンライン･アクセス:	https://www.mdpi.com/2306-5710/7/2/22