Religiosity, Digital Marketing And Decision To Become A Bank Syariah Indonesia Customer: Motivation As Moderation

This study aims to analyze the influence of religiosity and digital marketing on Generation Z's decision to become customers of Bank Syariah Indonesia, with motivation as a moderating variable. This quantitative study uses primary data in the form of questionnaires. The population of this study...

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Bibliographic Details

Published in:	Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Main Authors:	Deviana Ardiani Ikhwan, Mufti Alam Adha, Dwi Santosa Pambudi
Format:	Article
Language:	English
Published:	LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis 2024-12-01
Subjects:	religiosity digital marketing motivation decision generation z
Online Access:	https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1964