CITRA MEREK, BINTANG IKLAN, DAN KESADARAN MEREK: CUKUP KUATKAH DALAM MEMPENGARUHI INTENSI PEMBELIAN KECAP MANIS ABC DI SURABAYA
Customer’s purchase intention is influenced by many factors. The reason behind why customersbuy is very important for the company to develop its marketing strategy. The purposeof this study is to examine the influence of Brand Image, Celebrity Endorsement, andBrand Awareness on Customer’s Purchase I...
| الحاوية / القاعدة: | Journal of Business & Banking |
|---|---|
| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Research Center and Community Services
2015-04-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://journal.perbanas.ac.id/index.php/jbb/article/view/370 |