LOCAL HALAL COSMETIC PRODUCTS PURCHASE INTENTION: KNOWLEDGE, RELIGIOSITY, ATTITUDE, AND ISLAMIC ADVERTISING FACTORS

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world’s largest producer a...

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Bibliographic Details

Published in:	Journal of Islamic Economic Laws
Main Authors:	Moh Farid Najib, Wawan Kusdiana, Izyanti Awang Razli
Format:	Article
Language:	English
Published:	Muhammadiyah University Press 2022-07-01
Subjects:	local halal cosmetic products knowledge religiosity attitude islamic advertising purchase intention
Online Access:	https://journals2.ums.ac.id/index.php/jisel/article/view/9377