Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers

The purpose of this study was to analyze the impact of brand origin country perception on brand equity among sports products consumers in Isfahan city. This research was practical and causal-co relational. The statistical sample included all consumers of sporting products, who used one of the sports...

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发表在:	Archives in Sport Management and Leadership
Main Authors:	Davood Nasr Esfahani, hengameh shams
格式:	文件
语言:	英语
出版:	University of Isfahan 2023-12-01
主题:	brand country of origin consumer perception brand equity sports products isfahan
在线阅读:	https://asml.ui.ac.ir/article_28232_dfcf6ccd5861e30773018bc3d4ea1f8e.pdf