Applying the Hybrid Model of Q-Methodology and Kansei Engineering in Identification of Customer Requests and Grouping Them

Kansei engineering or emotion engineering is one of effective means to identify the emotional needs of the users. In this research, a different tool in identification and classification of emotional terms for Kansei engineering is used, named as Q methodology. Since we face with a qualitative issue...

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Bibliographic Details

Published in:	چشم‌انداز مدیریت صنعتی
Main Authors:	Amir Nasiraei, Ali Reza Pooya, Mohammad Lagzian
Format:	Article
Language:	Persian
Published:	Shahid Beheshti University 2016-11-01
Subjects:	product design kansei engineering kansei terms q methodology
Online Access:	https://jimp.sbu.ac.ir/article_87222_5a095bae56dacff0b3baf6044800271e.pdf