Analysis on the Development of Lululemon Brand Strategy
In the process of changing the sportswear industry from functional orientation to lifestyle, Lululemon has broken through the vertical track of yoga and grown into the third sports brand with global market value by its unique brand positioning and community marketing strategy. Lululemon seized the d...
| الحاوية / القاعدة: | SHS Web of Conferences |
|---|---|
| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
EDP Sciences
2025-01-01
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| الوصول للمادة أونلاين: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/11/shsconf_iclrc2025_03001.pdf |