How Sugar Labeling Affects Consumer Sugar Reduction: A Case of Sucrose Grade Labels in China

The effectiveness of sugar labeling depends not only on direct sugar reduction but also on the extent to which compensatory eating occurs. This study focuses on the use of sucrose grade labels in the Chinese market to investigate not only consumers’ willingness to pay (WTP) for different sucrose lab...

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Bibliographic Details

Published in:	Foods
Main Authors:	Yijing Xin, Jiping Sheng, Fujin Yi, Yang Hu
Format:	Article
Language:	English
Published:	MDPI AG 2024-06-01
Subjects:	sugar labeling sucrose grade labels willingness to pay consistency of sugar control behavior China
Online Access:	https://www.mdpi.com/2304-8158/13/12/1803