Consumer journey of higher education services: legitimisation of artificial intelligence for training marketers

The work is devoted to the search for solutions for the introduction of artificial intelligence (hereinafter referred to as AI) into educational process for professional training of marketers. The paper analyses the prospects of using the AI from the point of view of students to fulfill the curricul...

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Bibliographic Details

Published in:	Вестник университета
Main Authors:	B. E. Tokarev, B. A. Rossikhin
Format:	Article
Language:	English
Published:	Publishing House of the State University of Management 2025-06-01
Subjects:	marketing higher education educational service marketer consumer path artificial intelligence neural networks influence factors learning problems
Online Access:	https://vestnik.guu.ru/jour/article/view/6162