Leveraging technological innovation, social media, and green marketing for corporate reputation: the mediating role of business sustainability

The primary aim of this paper was to investigate the impact of technological innovation, green marketing, and social media usage on corporate reputation. It also intended to verify if business sustainability really mediates the relationship among them. A self-administered survey was utilized for gat...

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Bibliographic Details

Published in:	Cogent Business & Management
Main Authors:	Jalal Rajeh Hanaysha, Khaled M.K. Alhyasat
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2025-12-01
Subjects:	Corporate reputation green marketing business sustainability technological innovation social media usage Business, Management and Accounting
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2025.2518249