The Discursive Strategies of Ecuadorian President Daniel Noboa on the Platforms Instagram and TikTok

The growing influence of social media on political processes extends beyond electoral campaigns and is rapidly transforming the communication practices of incumbent leaders. We address the gap between populist practices in electoral marketing and the implementation of the Ecuadorian president’s disc...

Full description

Bibliographic Details

Published in:	Social Sciences
Main Authors:	Natalia Angulo Moncayo, Marco López-Paredes, Carolina Rodriguez-Malebran, Tatiana Sandoval Pizarro
Format:	Article
Language:	English
Published:	MDPI AG 2025-09-01
Subjects:	political communication Daniel Noboa discourse Ecuador Instagram TikTok
Online Access:	https://www.mdpi.com/2076-0760/14/10/572