How argument quality shapes consumer conformity on social media

Type of the article: Research Article Abstract The research on influencer marketing often treats social influence as a monolithic concept, overlooking the distinct persuasion mechanisms that underlie it. This study addresses that gap by disentangling social influence into two pathways: informationa...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Hao Yen Tran, Thom Hoai Thi Nguyen, Vy Thao Thi Nguyen, Le Thi My Le
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2025-09-01
Subjects:	argument quality expertise purchase intention social media influencers trustworthiness
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22992/IM_2025_03_Tran.pdf