Factors Influencing the Participation in Customers’ Loyalty Programmes: The Case of Croatia
Objective: The purpose of this research is to explore selected components of loyalty programmes in Croatia, so that retailers can conceptualise an optimal and effective loyalty programme for their customers. Research Design & Methods: The article is based on an analysis of secondary data, and...
| الحاوية / القاعدة: | Entrepreneurial Business and Economics Review |
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| المؤلفون الرئيسيون: | , , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Cracow University of Economics
2018-06-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://eber.uek.krakow.pl/index.php/eber/article/view/376 |