Factors Influencing the Participation in Customers’ Loyalty Programmes: The Case of Croatia

Objective: The purpose of this research is to explore selected components of loyalty programmes in Croatia, so that retailers can conceptualise an optimal and effective loyalty programme for their customers. Research Design & Methods: The article is based on an analysis of secondary data, and...

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Bibliographic Details
Published in:	Entrepreneurial Business and Economics Review
Main Authors:	Ivan Kovač, Dora Naletina, Dunja Brezović
Format:	Article
Language:	English
Published:	Cracow University of Economics 2018-06-01
Subjects:	Croatia customers Loyalty programmes elements of loyalty programmes retailing
Online Access:	https://eber.uek.krakow.pl/index.php/eber/article/view/376

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