SIKAP, PREFERENSI, DAN NIAT BELI TERHADAP PRODUK MAKANAN RINGAN PADA ANAK USIA SEKOLAH

This study aimed to analyze attitudes, preferences, and purchase intentions of snack products on school-age childrens; to analyze the correlation between research’s variables; and to analyze influence factor of purchase intentions on snack products. The study design was quasi experimental, which wil...

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Bibliographic Details

Published in:	Jurnal Ilmu Keluarga dan Konsumen
Main Authors:	Ujang Sumarwan, Irni Rahmayani Johan, Dwi Anindita
Format:	Article
Language:	Indonesian
Published:	Institut Pertanian Bogor 2011-01-01
Subjects:	attitudes preferences purchase intentions school-age children snack products
Online Access:	https://jurnal.ipb.ac.id/index.php/jikk/article/view/6373