Factors Affecting Consumers' Intention to Buy Foreign Brands - An Empirical Survey in Serbia

Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and it has become very demanding for companie...

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Bibliographic Details

Published in:	Management
Main Authors:	Dragana Tomašević, Dragana Gašević, Marija Vranješ
Format:	Article
Language:	English
Published:	University of Belgrade, Faculty of Organisational Sciences 2022-09-01
Subjects:	brand customer intention buying foreign brand
Online Access:	https://management.fon.bg.ac.rs/index.php/mng/article/view/364