Toward an Employee Communication Mediation Model: Exploring the Effects of Social Media Engagement on Employee–Organization Relationships and Advocacy

Grounded in the framework of the communication mediation model, this study examined the impacts of employees’ organizational identification and social media engagement on their relationships with their organization and advocacy behavior through a national survey of employees working at large organiz...

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Bibliographic Details
Published in:International Journal of Communication
Main Authors: Yuan Wang, Yang Cheng, William J. Gonzenbach
Format: Article
Language:English
Published: USC Annenberg Press 2022-08-01
Subjects:
Online Access:https://ijoc.org/index.php/ijoc/article/view/18436