Ideological and Cultural Codes in Terms of Provocative Advertising Content Formation (as Exemplified by Benetton Advertising Texts)

This article is devoted to determining the role of cultural and ideological codes in advertising communication and studying the peculiarities of their use in advertising Benetton brand products. The relevance of the study is determined, in particular, by the fact that the specifics of the perception...

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Bibliographic Details

Published in:	Актуальные проблемы филологии и педагогической лингвистики
Main Authors:	Marina V. Terskikh, Olga A. Zaytseva
Format:	Article
Language:	German
Published:	Publishing and Printing Center NOSU 2023-03-01
Subjects:	semiotics semiotics of advertising cultural code ideological code provocative advertising semiotic analysis advertising discourse benetton brand
Online Access:	http://philjournal.ru/upload/2023-1/225-237.pdf