Erasing the line between homosexual and heterosexual advertising : a perspective from the educated youth population
The ‘pink dollar’ or ‘dream market’ is a relatively untapped market that is idealised by marketers for its profit potential. As a result, it is of significant interest to marketing practitioners who aim to invest in this billion dollar industry. However, marketers face challenges in reaching this ma...
| الحاوية / القاعدة: | The Retail and Marketing Review |
|---|---|
| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Department of Marketing Management, University of South Africa
2014-06-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR10_1_50-64.pdf |