Factors of Naming Efficiency

The article covers several factors of efficient commercial naming process. The linguistic study of proper names of businesses in Voronezh that we have conducted shows that such naming units are indirect speech acts with the intention of causing action. Their influence on an addressee is implicit. Su...

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Bibliographic Details

Published in:	Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Main Author:	Olga V. Gosteva
Format:	Article
Language:	English
Published:	Volgograd State University 2017-07-01
Subjects:	naming proper name business commercial naming addressee factor indirect speech act commercial naming model
Online Access:	https://l.jvolsu.com/index.php/en/component/attachments/download/1557