Commercialization of innovations: peculiarities of sales policy at innovation active enterprise

This study investigates the management process of innovations commercialization and its essence. Nowadays, establishing and ensuring the efficiency of innovations commercialization process is an objective precondition that creates material values. It also creates new demand in the market, shifting t...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Oleg Olefirenko, Olena Shevliuga
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2017-07-01
Subjects:	business commercialization company government industry innovations
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8921/IM_2017_02_Olefrienko.pdf