Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms

Objective Projections on the severity of climate change-related disruptions and displacements are becoming increasingly alarming over time (DiBella, 2020). Since climate change-related hazards have large impacts on a vast range of businesses, from individual traders to multinational companies (Canev...

全面介紹

書目詳細資料

發表在:	‫مدیریت بازرگانی
Main Authors:	Maryam Asgharinajib, Davood Feiz, Morteza Maleki Min Bash Razgah, Azim Zarei
格式:	Article
語言:	波斯语
出版:	University of Tehran 2024-12-01
主題:	b2b businesses climate change dynamic marketing capabilities
在線閱讀:	https://jibm.ut.ac.ir/article_97356_c099417f3ef95abc69c6e8578fe224fa.pdf