Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms

Objective Projections on the severity of climate change-related disruptions and displacements are becoming increasingly alarming over time (DiBella, 2020). Since climate change-related hazards have large impacts on a vast range of businesses, from individual traders to multinational companies (Canev...

Full description

Bibliographic Details
Published in:	‫مدیریت بازرگانی
Main Authors:	Maryam Asgharinajib, Davood Feiz, Morteza Maleki Min Bash Razgah, Azim Zarei
Format:	Article
Language:	Persian
Published:	University of Tehran 2024-12-01
Subjects:	b2b businesses climate change dynamic marketing capabilities
Online Access:	https://jibm.ut.ac.ir/article_97356_c099417f3ef95abc69c6e8578fe224fa.pdf

Similar Items

Strategic marketing capacities for climate change resilience: A framework for business-to-business sectors
by: Maryam Asgharinajib, et al.
Published: (2025-01-01)

Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method
by: Morteza Maleki MinBashRazgah, et al.
Published: (2022-12-01)

Reinforcement of Customers’ Extra-Role Behavior byBrand Personality andOnlineBrand Experience in DigitalBusiness Environment
by: Morteza Maleki MinBashRazgah, et al.
Published: (2020-03-01)

The interplay between firms’ capabilities and ownership in explaining environmental performance
by: Beatriz Forés, et al.
Published: (2025-03-01)

The Effect of Dynamic Relationship Capabilities on B2B Lolyalty
by: Márton Vilmányi, et al.
Published: (2016-07-01)

The Effect of Dynamic Relationship Capabilities on B2B Lolyalty
by: Márton Vilmányi, et al.
Published: (2016-07-01)

Designing and explaining the model of artificial intelligence competencies on organizational performance considering B2B marketing capabilities
by: meysam karamipour
Published: (2023-09-01)

Identifying and ranking the antecedents of digital ‎marketing development based on blockchain ‎technology ‎(case: aviation industry) ‎‎
by: Amir Valafar, et al.
Published: (2023-11-01)

Designing Brand Intelligence Model in Tourism Startups: a Mixed Approach
by: Maryam Varmaghani, et al.
Published: (2023-06-01)

Mode S Transponder Comm-B Capabilities in Current Operational Aircraft
by: Junzi Sun, et al.
Published: (2020-12-01)

Exploring the impact of AI competencies, B2B marketing capabilities and disruptive innovation on marketing performance: The mediating role of growth hacking
by: Adi Utama, et al.
Published: (2025-07-01)

Technological capability, relational capability and firms’ performance: The role of learning capability
by: Yakubu Salisu, et al.
Published: (2020-01-01)

Artificial Intelligence and its impact on business sustainability in B2B firms: A hybrid PLS-ANN approach
by: Sachin Singh, et al.
Published: (2025-11-01)

The Role of Dynamic Capabilities as Drivers of Business Model Innovation in Mergers and Acquisitions of Technology-Advanced Firms
by: Andrejs Čirjevskis
Published: (2019-03-01)

Meet-Ex : The Exploratory Study of Sustainable Business Strategy Model Initiation in Improving MSMEs Capability to Meet Consumer Expectations
by: Frendy Wibowo, et al.
Published: (2023-06-01)

INNOVATION AND INFORMATION TECHNOLOGY CAPABILITY AS ANTECEDENTS OF FIRMS’ SUCCESS
by: Lejla Turulja, et al.
Published: (2016-03-01)

The differences of B2C and B2B workflow exception handling
by: Dovilė Vojevodina, et al.
Published: (2005-12-01)

The differences of B2C and B2B workflow exception handling
by: Dovilė Vojevodina, et al.
Published: (2005-12-01)

Building a Robotic Capability Map of the Enterprise
by: Andrzej Sobczak
Published: (2019-11-01)

Distinctive capabilities system in MSME’s business model adaptation: evidence of the moderating and mediating effect of adaptive capability
by: Marco Arraya
Published: (2025-06-01)

The effect of strategic orientation on performance of agribusiness firms in Ethiopia: the mediating role of innovation capability
by: Aregu Asmare Hailu, et al.
Published: (2025-12-01)

Exploring the Evolution and Recombination of Firms’ Innovation Capabilities
by: Estêvão Passuello Ruffoni, et al.
Published: (2024-08-01)

Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance
by: Cruceru, Anca Francisca, et al.
Published: (2017-10-01)

Impact of Internal Capabilities on Firms’ Financial Performance: With Special Reference to Large Export Manufacturing Firms in Sri Lanka
by: J. A. W. M. Jayasekera, et al.
Published: (2024-12-01)

Changing structures of B2B networks in the Japanese textile and apparel industry
by: Yusaku Ogai, et al.
Published: (2020-03-01)

The Influence of Industry Characteristics and Dynamic Capabilities on Firms’ Profitability
by: Maja Pervan, et al.
Published: (2017-12-01)

Dynamic capabilities view practices of business firms: a systematic literature review
by: Robson Mekonnin Shiferaw, et al.
Published: (2024-12-01)

Managerial capabilities as facilitators of digital transformation? Dynamic managerial capabilities as antecedents to digital business model transformation and firm performance
by: Tim Heubeck
Published: (2023-06-01)

Competing With the Use of Business Model innovation - an Exploratory Case Study of the Journey of Born Global Firms
by: Marlene Johansson, et al.
Published: (2014-08-01)

The Evolution Path of Business Intelligence & social media Capabilities
by: akbar alemtabriz, et al.
Published: (2023-08-01)

Exploiting Firm Capabilities by Sensing, Seizing and Reconfiguring Capabilities: An Empirical Investigation
by: Lidija Breznik, et al.
Published: (2019-04-01)

The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company
by: Davood Feiz, et al.
Published: (2022-11-01)

The Effect of Dynamic Capabilities on MSMEs Digitalization: Exploring the Moderating Role of Firm Age
by: Adriana Amaya, et al.
Published: (2024-03-01)

Dynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review
by: Mohammad Hossein Beirami, et al.
Published: (2025-05-01)

Aligning Firm Capabilities and Business Environment in a Managerial Context: Evidence from the 2016 Presidential Election and Dodd-Frank Rollback
by: Luis A. Perez-Batres, et al.
Published: (2025-05-01)

The Data-Driven Approach in Transitioning Organizational Strategies and Capabilities: Insights from Indonesia's National Narcotics Agency
by: Komang Ari Widani, et al.
Published: (2024-12-01)

An Appraisal of the Effects of Knowledge Management, Organizational Learning, and Innovation Capabilities on Successful E-Business Implementation
by: Hossein Balouchi, et al.
Published: (2019-11-01)

Navigating MSMEs' performance through innovation and digital IT capabilities in business strategy
by: Agung Nur Probohudono, et al.
Published: (2025-01-01)

Can B2B Implementation Enhance Competitiveness of Logistic Companies in Coronavirus Economic Recession?
by: Šimek Libor, et al.
Published: (2021-05-01)

Identifying unobserved heterogeneity in agribusiness firms’ innovation dynamic capabilities
by: Beatriz Corchuelo Martínez-Azúa, et al.
Published: (2025-12-01)