The role of outdoor advertising in consumer behaviour in  implementing the goals of sustainable development:  a case study of Lithuania

The article discusses the possibilities of managing consumer behavior in the context of implementing the goals of sustainable development formation through outdoor advertising and the assessment of the impact of outdoor advertising on consumer behaviour formation. Research objective – to determine...

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Bibliographic Details

Published in:	Business, Management and Economics Engineering
Main Authors:	Kristina Samašonok, Aldona Jarašūnienė, Margarita Išoraitė
Format:	Article
Language:	English
Published:	Vilnius Gediminas Technical University 2025-09-01
Subjects:	managing consumer behaviour formation outdoor advertising sustainable development
Online Access:	https://ijspm.vgtu.lt/index.php/BMEE/article/view/23279