Machine learning based customer churn prediction in home appliance rental business

Abstract Customer churn is a major issue for large enterprises. In particular, in the rental business sector, companies are looking for ways to retain their customers because they are their main source of revenue. The main contribution of our work is to analyze the customer behavior information of a...

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Bibliographic Details

Published in:	Journal of Big Data
Main Author:	Youngjung Suh
Format:	Article
Language:	English
Published:	SpringerOpen 2023-04-01
Subjects:	Big data applications Customer churn prediction Machine learning Churn in rental business Feature selection Customer retention management
Online Access:	https://doi.org/10.1186/s40537-023-00721-8